White paper

The evolving role of toll-free services

The toll-free industry has experienced a remarkable evolution since the first 800 numbers allowed consumers to make calls without charge. Once valued for their cost avoidance and vanity number branding, toll-free numbers are now at the heart of the modern multi-modal e-commerce experience. With this evolution, a vibrant and dynamic toll-free ecosystem of voice, unified messaging, texting, advertising, and marketing companies have found ways to connect businesses with their consumers and use analytics to gain new insights into their markets.

This white paper explores our insights into how toll-free numbers have brought value in the past, how they are used today, and to share our vision of the future.