The toll-free industry has experienced a remarkable evolution since the first 800 numbers allowed consumers to make calls without charge. From their initial value proposition based on cost avoidance and vanity number branding, toll-free numbers are now at the heart of the modern multi-modal eCommerce experience. With this evolution, a vibrant and dynamic toll-free ecosystem of voice, unified messaging, texting, advertising, and marketing companies have found ways to connect businesses with their consumers, and leverage analytics to gain new insights into their markets.
CSF has recently published a new white paper authored by Frank Lauria, a recognized business executive in the toll-free number industry. Frank explores his insights into how toll-free numbers have brought value in the past, how they are used today, and to share CSF’s vision of the future. The paper explores threats to the toll-free ecosystem that need to be addressed and suggests a proven path that will ensure continued productive innovation, evolution, and growth for the industry.
Here is a brief outline of this n-page paper entitled “The evolving role of toll-free services”:
• Executive summary
• The evolution – From “free” to “enhanced”
• Toll-free growth and e-commerce
• Texting as a game changer for the toll-free industry
• The future of toll-free – m-commerce
The paper can be downloaded from our white paper resource page.